Custom · Operator Console · Atelier Mara
Atelier Mara · today
Atelier Mara is a multi-storefront DTC apparel brand — central catalog, four sub-brands, AI shopping concierge and fit recommendations, abandoned-cart flow. Yours could be a single-storefront wine club, a B2B reorder portal with login-walled prices, or a marketplace with vendor onboarding. The architecture below — multi-tenant storefronts, AI agents, post-purchase flows, observability — adapts; the specifics are scoped per build.
Today's orders
42
+18% vs. yesterday
Today's GMV
$8,420
$200.48 AOV
Concierge conversations
312 / 2,000
15.6% led to purchase
Cart recovery rate
28.4%
+6.2% from AI sequences
Multi-storefront
atelier mara
Flagship · women's RTW · 102 products
$214K GMV · MTD
mara · workshop
Made-to-order · custom fits · 38 products
$84K GMV · MTD
mara · home
Home goods extension · 62 products
$48K GMV · MTD
archive
Past collections · 16 products · members-only
$22K GMV · MTD
AI shopping concierge
Browser-based chat that knows the catalog, reads the customer's past orders + size profile, recommends pieces with reasoning. Can pull a fit comparison against a piece they already own, suggest pairings, walk them through made-to-order Workshop pieces.
// Shopper · returning customer (size profile on file: M, prefers oversized) · 2:14 PM
"Looking for something for a wedding, second time as guest, navy or cream. The Linen Drape Dress I bought last year was perfect but a bit warm — what's similar but lighter weight?"
→ Three options pulled from the Spring 24 collection:
• The Open-Weave Slip Dress (cream / sage) — $284
"Even lighter than the Linen Drape — silk-cotton blend, sleeveless. The cream pairs with your existing Sand Belt."
• The Crepe Wrap Midi (navy) — $312
"Different vibe — wrap silhouette, hits at calf, polished but not formal. The navy is your usual."
• The Bias Slip + Cardigan set (cream / oat) — $356
"If you want options for indoor vs. outdoor — cardigan is featherweight merino."
All three are in stock in your size. Want a fit comparison against the Linen Drape?
Top products this week
👗
Open-Weave Slip Dress
$284
42 sold · low: M cream
🧥
Featherweight Wool Coat
$642
28 sold · workshop
👜
Soft Leather Tote
$418
38 sold · 4 colors
👖
Wide-Leg Trouser
$212
62 sold · restock soon
🧣
Cashmere Wrap
$348
22 sold · 2 colors
👜
Crossbody Mini
$284
48 sold · best seller
Orders today 42 · $8,420 GMV
#10428B. Lefebvre Open-Weave Slip Dress (cream, M)
$284
Paid
#10427M. Kowalski Bias Slip + Cardigan (oat) · concierge-led
$356
Paid
#10426A. Romano Workshop · Featherweight Coat (custom)
$642
In production
#10425D. Hanson Crossbody Mini × 2 · gift
$568
Shipped
#10424L. Tessier Wide-Leg Trouser (black, S)
$212
Shipped
AI cart recovery
Abandoned cart flows · live
28.4% recovery rate vs. 8.2% industry average. AI selects which sequence based on cart value, customer history, time of day, and last engagement.
High-AOV (>$400): Day +1 personal note from concierge · Day +3 fit-check + free returns reminder · Day +7 one-time 5% if not returned · 38% recovery
Mid-AOV ($150–400): Day +1 SMS reminder · Day +3 styling alternatives · Day +5 close-out · 26% recovery
Low-AOV (<$150): Day +1 reminder · Day +3 pair suggestions · 18% recovery
Multi-storefront DTC ecommerce: AI shopping concierge with fit/style recommendations, abandoned-cart recovery flows tuned to AOV bands, post-purchase support, made-to-order workflow integration. Stack composes with Shopify Plus, BigCommerce, or fully custom on Azure.
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